September 25, 2009

Effective Search Engine Marketing

Paid search spending is up more than 40%, overpowering all other forms of Internet marketing and advertising. Search Engine Marketing is responsible for an extremely high percentage of marketing success. In 2006, American based advertisers spent $9.4 billion on Search Engine Marketing...... Read More

September 25, 2009

Why It's Important To Be Green

Climate change is upon us whether you are a conservative or liberal, it is a fact. But is it possible to provide for ourselves without diminishing the planet? The answer is yes. Of course it takes some effort and actually stepping away from the computer, TV or other electronic device. ... Read More

September 25, 2009

Help The Honeybees

For the second year in a row, honeybees are vanishing and dying off at an abnormally high rate. Beekeepers have noticed bee crises in the past, but nothing that is comparable to this year’s affliction. What is even more astonishing is that “every third bite we consume in our diet is dependent on a honeybee to pollinate that food,” according to Zac Browning, vice president of the American Beekeeping Federation.... Read More

September 25, 2009

Typeface As A Design Element

Many elements go into good design. Because we’re a design studio, we look at a lot of elements that we eventually combine together to make the final product, whether it’s a website, print collateral, package design or a new brand image. One element that tends to particularly stand out is typeface.... Read More

September 25, 2009

Emotional Response Marketing

Let’s talk about emotions. Everyone has them. Everyone responds to them. Emotions are one of the strongest influences we have. Think of what compels you to buy something. Some overpowering inner voice tells you, “I want that and I’m going to have it.” This is the most common emotional response in a capitalistic sense.... Read More